External Analysis of My Company & PEST Analysis Research Paper

External Analysis of My Company & PEST Analysis - Research Paper Example Economic Factors People’s level of income to choose from cheaper substitutes, prices of raw material Social Factors Taste and demand for chocolates in a particular region Technological factors Introduction of new processes and methods of production The company’s environmental analysis can be undertaken by the help of PEST analysis. Since Hershey operates globally, it is important to emphasize that the local factors affecting the company differ in various regions. However, there are general environmental factors which include political factors. These factors can affect the operations of the company as, for instance, the government of the region where Hershey operates amends its policy relating to export and import strategy or may introduce any other changes ultimately affecting the operations of the company. On the other hand, laws, such as labor or consumer goods laws, in any region can also affect the company. To better illustrate the aforesaid with example, it has to be noted that today Hershey has developed its presence in Canada and Mexico due to NAFTA (Smith 132). Economic factors like any changes in the economy, such as prices of sugar, harvest of cocoa etc., can affect the company as well (Smith 132). The standard of living and the income of the people in the region will also affect the company’s sales; it means that people in less developed countries may consume less chocolate than they used to do before economic changes. Social factors, such as people’s taste (for instance, higher demand for dark chocolate over white chocolate), will affect company’s target in some particular market. Finally, technological factors, such as advancements in technological process and new ways of chocolate manufacturing, can also affect the company (â€Å"Annual Report† 4, 7). Industry Analysis FORCES INTENSITY Threats of new entrants Low Bargaining power of suppliers High Bargaining power of customers Low Pressure from substitute products High Rivalry High Nowadays the chocolate industry seems to be stagnant with insufficient number of powerful players entering the market because of the large capital requirements and strict regulations; however, the existing major players have captured their markets well. There is severe competition among existing giants. High dependency on the suppliers for cocoa beans, which are mostly found in Africa (70%), makes the position of a supplier within the industry stronger. On the other hand, the customers are usually dealt with via retail chains, which doesn’t give them an opportunity to take a strong enough position to control prices (â€Å"Annual Report† 5). Competitor Analysis The competition within the industry is highly intense. In order to win a market share the competitors try to independently expand their markets. In addition to the direct competition from within, the industry has to face indirect competition from outside. Snack foods, cereal, ice cream manufacturers are quite successful in grabbing the same market as well. Some of the competitors of Hershey are Mars, Nestle, General Mills, Hain Celestial Group, and Kraft etc. (Michman and Mazze 205). Market Analysis GLOBAL MARKER SHARE OF DIFFERENT COMPANIES Company Market share Cadbury and Kraft 14.8% Mars 14.6% Nestle 7.8% Hershey 4.6% Ferrero 4.5% Others 4.9% (â€Å"

Also related to Electronic Engineering Essay Example | Topics and Well Written Essays - 750 words

Also related to Electronic Engineering - Essay Example If the average mission time for the vehicle to go submerged and returned to surface is 1 day and 12 hours, compute the reliability of this control system for the mission. (ii) Compare the reliability of a single oxygen control system and that of the â€Å"duplicate†ystem above given the same individual component specifications and operating conditions, inclusive of mission time. EMI or Electromagnetic interference is a naturally occurring phenomenon when the electromagnetic field of one particle or device interrupts, hinders or corrupts the electromagnetic field of another particle or device by coming into proximity with it. While EMC or Electromagnetic Compatibility is the capability of a system to work in its own electromagnetic environment without creating any kind of electromagnetic disturbances to any other system in that environment. Broadband Interference is interference which has a broad spectral energy distribution and exhibits a wide frequency range. It is normally measured in "decibels above one microvolt (or microampere) per Megahertz"   e.g., dBuV/MHz or dBuA/MHz. On the other hand, Narrowband Interference has its principal spectral range confined to a specific frequency or frequencies.   This type of interference is usually produced by an oscillator circuit which contains energy only at the frequency of oscillation and harmonics of that frequency.   It is normally measured in "decibels above one microvolt (or microampere)", e.g., dBuV or dBuA.   The first sources of EMI are the Ground Loop Systems in the electronic equipments like the audio / video systems. This is a common problem when connecting multiple audio-visual system components together, there is an interruption of audio signals which cause a humming noise in the audio signals and produces interference bars to picture. At times, this can eventually damage the equipment. The second source of