Analytical Techniques For Marketing Assignment - 3222 Words

MODULE TITLE: ANALYTICAL TECHNIQUES FOR MARKETING ASSIGNMENT TITLE: EXPLORATORY FACTOR ANALYSIS NAME: WEI CHENG LIM STUDENT NUMBER: 120490488 DEGREE TITLE: BA MARKETING AND MANAGEMENT WORD COUNT: 2493 WORDS TABLE OF CONTENTS SECTION NUMBER AND TITLE 1. INTRODUCTION 3 2. THEORY 4 2.1 DATA REQUIREMENTS 5 2.2 THE EXPLORATORY FACTOR ANALYSIS MODEL 7 3. APPLICATION TO MARKETING 8 4. METHOD 10 5. RESULTS 12 6. MARKETING IMPLICATIONS FOR RESULTS 14 7. CONCLUSION 15 REFERENCES 16 1. INTRODUCTION In this modern era, the use of the online grocery shopping has increased significantly. There are numerous online grocers in the United Kingdom including the big chain supermarkets such as Tesco, Sainsbury and Waitrose. According to IGD (2013), one out of five households in United Kingdom are buying their groceries online every month. IGD (2013) stated that families, especially those with pre=school children tend to shop online for groceries. On another note, many people tend to do their grocery shopping online because of the convenience. For example, there are some people who prefer online grocery shopping because it saves them precious time. IGD.com (2013) quoted a shopper saying that the individual finalised his/her idea on the train and arrange for it to be delivered when the shopper reaches home. The theme of this study is exploratory factor analysis. The data is made up of the measures concerned with theShow MoreRelatedAssignment Case Study Honda1227 Words   |  5 PagesAssignment Case study Honda Marketing [pic] Introduction: This individual assignment will be assessed by means of a 3,500  ± 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Automobile Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. 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